Monday, 14 April 2014

Sunglasses: Vintage
Bag: Smole & Mirrors London
Socks: La Moda
Shoes: YRU

It feels like forever since I've done an outfit post but I'm on Easter holidays from uni and have a little more time so I'm back for a while :D. How cute is this Spice Girl tribute top by Hero and Cape?! I thought I would be all Easter-ish and wear this gorgeous green checked skirt from Missguided with it! 

SO obsessed with these fishnet socks too, I've been after some for ages but couldn't find them anywhere then saw that La Moda were doing them for £1 so stocked up. They are perfect for this weather <3


Sunday, 13 April 2014

Sassy World Launch

Yesterday was a huge milestone in my life as it was the date that I launched my new business Sassy World- YAYYY :D I am still at uni for the next couple of months but I will be running Sassy World as my full time job as well and I am so happy that this has finally happened. I was so nervous to reveal the website but then completely overwhelmed at all the positive responses I've had so far. Thank you so much for all of your support, it means the world <3 

A lot of the products have gone already but there are still lots of gems up for sale including chokers. I will be making more chokers, pom pom shoe clips this week as well as uploading more stock too. You can have a look at the website here Let me know what you think! And don't forget to check out the lookbooks and blog too. 

You can follow my business venture on 
Instagram: @sassyworlduk
Twitter: @sassyworlduk
Pinterest: /sassyworlduk
Facebook: /sassyworlduk


Monday, 7 April 2014

Sassy World First EVER Lookbook

 I am mega excited to show you guys an exclusive look at my first ever lookbook for Sassy World. Sassy World is my online vintage store launching THIS Saturday! The majority of the items seen in this lookbook will be available to buy then :D I shot two mini lookbooks in total for the launch of Sassy World as I want to keep the website really visual and aim to produce lookbooks on the reg as it's something I really love doing. Let me know what you think and feel free to share the images <3 will be open on 12.4.14, keep an eye out on my instagram @sassyworlduk for updates!

Photography, Styling, Layout: Helena Lester-Card
Hair, Make-up, Model: Lillie-Mae Ruttle



Friday, 28 March 2014

Jacket: Nasty Gal
Trousers: ASOS
Shoes: YRU
Glasses: Rayban borrowed from Perry

This is the second piece that the lovely Syd and Mallory sent me over, which had my name written all over it tbh with the rainbow pom poms! 

I know you've seen this stripey jacket and trouser combo before but I currently have zero income after quitting my job earlier this year in preparation for Sassy World so I no longer buy clothes which is sad but it's strange because I don't really have much desire to anymore. I'm not exaggerating when I say that there are about 4 rooms in my house full to the brim with clothes so I think I can make do for now!

There's exactly one week left until my Final Major Project hand in eeek! I better get started on my sketchbooks...


Saturday, 22 March 2014

Glassess: Vintage
Earrings: Claire's Accessories
Choker: Sassy World
Sheer dress: Somewhere Nowhere
Coat c/o Missguided
Jeans: Lazy Oaf
Shoes: eBay
Bag: Smoke & Mirrors

Hello Lazy Oaf jeans, again! I'm sorry but I can't help it they are just too good <3 

The lovely Syd & Mallory sent me over this gorgeous faux fur heart pastel crop top and it went perfectly with the lazy oaf jeans. I felt a bit too exposed with jeans and a crop top so I layered on my sheer dress and blue coat for a pastel explosion. 

I wore this out tonight for my boyfriends 23rd birthday meal at our fave restaurant- Chimichangas. I've been with Perry since he was 15 (I was 14) so it's mental to think he's a proper adult now haha. 

What do you think of my Sassy World choker? This is just a sample but I also have the charms in pink glitter and holographic silver glitter as well a variety of different colour ribbons! They will be for sale when the website launches in 3 weeks :)


Sassy World

As we are getting nearer to the launch date (see bottom of page for date :D) I felt I should explain exactly what Sassy World is. 

Sassy World, in its most basic form, is a vintage clothing website but it is much, much more than that. From my own dissatisfaction of not being able to find enough unique clothes that fit my colourful and playful aesthetic in the UK, I decided I would take it upon myself to try and change this. I personally have a much greater love for unique vintage items and less mass-produced items from independent brands and designers, as I like to stand out. It is from this that Sassy World was born. 

Although primarily Sassy World is a clothes business, I also wanted to create a highly visual online presence (a very Sassy one) where girls can escape into a vibrant, girl power fuelled world, where they can feel inspired to have more fun with fashion. 

It is my aim to not only encourage females to wear more sustainable, unique items of clothing, but to also empower them and give them the confidence to wear whatever they want. 

I decided to shoot TWO mini lookbooks for the launch of Sassy World and here are some exclusive previews from each one. Once the website is launched I will post the full lookbooks on here as well :)

This one is shot and styled by me, and do you recognise the model? My bestie Maidie of course!

This lookbook was shot by my friend Max Hetherington, Styled by me, Hair & Make-up by Rebecca Herniman and my gorgeous model is Ebun Black.

Can't wait to show you the rest of the images. All of these items (and more) will be for sale when the website is launched which will be in 3 weeks today EEEEK

Pencil it in your diaries! The website link is which is password protected at the moment but will be open on the 12th April. Keep an eye out on our social media platforms for updates- the handle is @sassyworlduk or /sassyworlduk on basically everything. I will also be hosting a special Sassy World choker giveaway on the run up the launch date over on instagram. I am so excited to be following my dreams <3


Thursday, 20 March 2014

Style Creator Magazine interview

I thought I would post an interview I recently did with Style Creator Magazine which is an online magazine run by two women with an aim to empower and inspire other women. I was extremely flattered to be asked and I hope you find it interesting :) 


Trends come and go, but one that will always reappear is the fabulously playful maximalism. Seen on Jeremy Scott’s McDonalds emblazoned outfits at Moschino this season and seen as always on fashion’s favourite maximalists Anna Dello Russo and Susie Bubble. Sometimes more is oh so definitely more! One blogger who we feel ever so stylishly follows this adage is Helena of Bell’s fashion ( Read on to find out more about our new favourite maximalist…
This article is bought to you by and

Helena, we love how adventurous you are with print and colour. What tips can you give our readers wanting to experiment with bright colours and big prints?
Thank you! My advice would be just go for it, don’t overthink it too much. Wearing bright colours will make you much happier :) If you want to clash prints, pick items that have a similar colour scheme so they match as well as clash. 
While I can’t say I’m a fan of flat pack furniture, I love the way you incorporate D.I.Y into your outfits. Those D.I.Y pom-poms for example, why let cheerleaders have all the fun?! What are your favourite ways to customise your outfits and what tips can you give any D.I.Y style newcomers?
My favourite ways to customise at the moment, are pom poms and faux fur trims! If you think of any DIY ideas but have no idea where to start, YouTube it! It is the land of DIY tutorials and I find so much information on there. IMG_8042
From your kimonos to your logo jumpers to your printed trousers, it is evident that you know how to rock a statement piece. For more ‘out there’ pieces, what brands and stores do you recommend?
A lot of my more out there outfits tend to be vintage or from independent designers. I would recommend brands such as, Lazy Oaf, ASOS for a variety, ShopFloorWhore and Isolated Heroes. 
Who and what are your top sources of style inspiration?
I take a lot of inspiration from different eras, especially the 60s, 70s and 90s. I also love retro films and tv programmes as the styling is always inspiring. 
Who and/or what are your most ‘unlikely’ sources of style inspiration?
I’m very aware of my surroundings when I’m out and about and always take inspiration from nature, architecture and anything else that draws my eye to it. You could find colour combo inspiration from a piece of graffiti on the side of a building! 
It’s hypothetical decision time. Would you rather have your most lustworthy item from any of the a/w 14 shows, or unlimited spending sprees in charity shops for a year?
It didn’t take me long to decide, unlimited spending sprees in charity shops for a year. I’m excited just thinking about that!
As if perusing your outfits didn’t make for such stylish procrastination, we then discovered your portfolio (one word = fabulous). What inspires your shoots? Has styling always been a dream of yours?
It hasn’t really always been a dream to be honest, it just sort of happened after studying styling on my degree course but I’ve always enjoyed giving style advice and picking outfits for people so I guess it happened quite naturally. A lot of my shoots are inspired by shoots from different eras. Tumblr and Pinterest are the place I go to create moodboards for new shoot themes. 
You’ve done some fantastic collaborations of late, we must say we very much enjoyed your guest blog for How Two Live and we look forward to your Missguided feature. If it’s any bit as good as that blue Leopard jumpsuit then we are in for a treat! What other brands and bloggers would you love to work with in the future?
I always love collaborating with How Two Live as they are my all time favourite blog and I’m such a fan girl! I’m not actually sure who else I would love to work with, whoever is happy to have me I guess! 
You juggle uni and your blog already, but what is next for you?
I’m currently in the process of starting my own clothing website called Sassy World. I will be selling lots of fun and crazy vintage and I want the website to be really visual and inspiring to try and encourage people to not take fashion so seriously. I hope to then go on to stock independent brands with a similar, quirky aesthetic. It’s my dream job and I can’t wait to launch next month.
Follow Helena on twitter: @helibells